ESSILOR ENHANCES WWW.CRIZALPRO.COM FOR EYE CARE PROFESSIONALSAOA CONGRESS, SAN DIEGO - (June 19, 2003) – Eye Care Professionals (ECPs) are encouraged to visit the new www.crizalpro.com to learn how to incorporate the latest Crizal® tools and techniques into their practice. Essilor has updated the easy-to-navigate site with extensive, in-depth information outlining Crizal® benefits, technology, tools, testimonials and advertising initiatives.
REFRESHED WEB SITE FEATURES ROBUST SECTION OF “PRO RESOURCES”
“One of the most exciting features of the site is the Pro Resources section,” said Kurt Matsumoto, vice president of marketing for Essilor of America. “It includes the most frequently requested information by ECPs such as a dynamic Crizal® availability chart, a sales consultant and distributor locator, directions on ordering customized Crizal® cleaning cloths, details of our Crizal® Stock Lens program and a Crizal® profitability calculator. As the leader in anti-reflective lens technology, Essilor is committed to helping ECPs enhance their bottom line by offering them all the techniques that showcase what truly makes the Crizal® technology superior and unique.”
Other features of the enhanced site include access to ECP promotional tools to present the benefits of Crizal® to patients. These include point-of-purchase materials, demo lenses and staff education guides.
# # #Varilux®, Airwear® and Crizal® are registered trademarks of Essilor International, S.A.
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